The Cut
       
     
poster the cut2.jpg
       
     
The cut + the shape.jpg
       
     
The shape 1.jpg
       
     
The cut 1.jpg
       
     
 Labels and packaging for a frozen seafood company.  The labels were digitally printed in black and neon color. The packaging was made of transparent plastic to show the complete piece of fish and the way it was cut. 
       
     
etiqueta2.jpg
       
     
 Art direction of the cuts to show the product to the client.
       
     
Lomo espada 2 color sobre negro.jpg
       
     
Lomo espada 4 color sobre negro.jpg
       
     
Lomo de caella 1 color sobre negro.jpg
       
     
Lomo de caella 4 sobre color.jpg
       
     
Rodajas de vela 3 sobre color.jpg
       
     
Rodajas de marrajo 1 sobre color.jpg
       
     
The Cut
       
     
The Cut

Series of two books, packaging and labeling for a seafood brand that I designed while working at Unconventional London. All of them related with the way of cutting fish to create the best seafood dishes.

Both books mix digital illustration and photography to create a more dynamic and enjoyable book for the reader.

Creation of the labels for the frozen pieces of fish that are packed in transparent plastic material. 

poster the cut2.jpg
       
     
The cut + the shape.jpg
       
     
The shape 1.jpg
       
     
The cut 1.jpg
       
     
 Labels and packaging for a frozen seafood company.  The labels were digitally printed in black and neon color. The packaging was made of transparent plastic to show the complete piece of fish and the way it was cut. 
       
     

Labels and packaging for a frozen seafood company.

The labels were digitally printed in black and neon color. The packaging was made of transparent plastic to show the complete piece of fish and the way it was cut. 

etiqueta2.jpg
       
     
 Art direction of the cuts to show the product to the client.
       
     

Art direction of the cuts to show the product to the client.

Lomo espada 2 color sobre negro.jpg
       
     
Lomo espada 4 color sobre negro.jpg
       
     
Lomo de caella 1 color sobre negro.jpg
       
     
Lomo de caella 4 sobre color.jpg
       
     
Rodajas de vela 3 sobre color.jpg
       
     
Rodajas de marrajo 1 sobre color.jpg