Series of two books, packaging and labeling for a seafood brand that I designed while working at Unconventional London. All of them related with the way of cutting fish to create the best seafood dishes.
Both books mix digital illustration and photography to create a more dynamic and enjoyable book for the reader.
Creation of the labels for the frozen pieces of fish that are packed in transparent plastic material.
Labels and packaging for a frozen seafood company.
The labels were digitally printed in black and neon color. The packaging was made of transparent plastic to show the complete piece of fish and the way it was cut.
Art direction of the cuts to show the product to the client.